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Amazon product pre-launch checklist

Marketing works with numbers a lot more than it does with imagery or vague concepts. Good marketing that makes you money, that is. Everyting must be tracked, stored and analyzed, all decisions must be data-driven. If you are getting into ecommerce or already selling products on Amazon - there are some tools that absolutely must be in your arsenal.

 

First and foremost, you need to research the niche. Apart from googling and reading newspapers you will have to subscribe to Amazon research software to get access to data gathered specifically for sellers like you. To make sure your launch goes well and your project is actually a good idea spend hours (or better days!) researching the niche. The more data you have the better your product validation will be - you do not want to launch something just based on feelings and imagination.

 

Pre-launch research includes but is not limited to:

 

- Niche research

Is the niche on the rise or declining? How much do top players make? Are there any complimentary products that go well together, is there a need that can be fulfilled by your future product? Is there any way to charge subscription for this or a similar product? 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Changing your plans at an early stage is absolutely fine. Chase value rather than money, see how your product can help people - and you will be rewarded. Do not cling to your initial idea just for the sake of false consistensy.

 

- Keword research

See what people search for when they browse Amazon and how much. Determine popular search phrases - maybe you can include those into your product title or description? Or, even better are there search phrases that are not represented by ANY product at all? If so, you should've launched that product yesterday.

 

- Competition research

See who you'll have to beat in order to sell more. Are they big brands with big budgets or are they small businesses with exceptional products? What is their sales rank? How much do they sell per month? Smart sellers know everything about their competition.

 

Once you read up a bit on your future niche you'll have a more or less clear image in your mind. Make a list of all profitable keywords, note who's doing what - get it all on a huge spreadsheat and you will see an opportunity there.

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